Free live workshop · 60 minutes

Most coaches can't answer "what do you do?" in a way that books a call.

In 60 minutes on August 27, you'll walk out with the structure of your signature talk — written and validated by me, live. The same one you'll use on podcasts, panels, sales calls, and every "tell me about yourself" moment.

Register for August 27

Limited spots, we validate live.

Replay available inside the community

Ben Sherry — Building your signature talk
What you leave with

60 minutes. A working talk. Not another framework PDF.

01

The 4-part structure of a signature talk that books calls

02

Your own core story, written and shaped in real time

03

Live validation of your hook, story, method and offer

04

The delivery principle that decides 80% of your impact

Why this workshop

Most signature-talk training is theory. This one finishes a draft.

I've run this exact session before. A coach who attended used what she built that night to open her next masterclass.

$3K engagement booked within two weeks

Not because the talk was magic, but because for the first time she could explain what she did in 90 seconds and someone said "I want that."

Who this is for

Coaches who show up in the moments that matter — and leave without the call.

Coaches, consultants, and founder-experts who keep showing up in high-leverage moments — podcasts, panels, sales calls, intros — and walking away without a booked call.

If you've ever fumbled the answer to "so what do you do?", this is for you.

Who's running this
Ben Sherry
Ben Sherry
Founder · The Live Event Studio
  • TeachingM.Ed.
  • Years coaching10+
  • Coaches 1-to-1150+
  • Live events300+

I've spent the last decade coaching how people speak when it counts — keynotes, workshops, masterclasses, panels, podcasts, sales rooms.

I'm a business coach with an education background. I study how adults actually learn to speak with structure — and most coaches don't.

The difference shows up in week three, when your method actually sticks instead of fading.

Ready

Build yours. August 27, 12pm ET.

Free. 60 minutes. You leave with a validated outline for a signature talk.

Register for August 27

Limited spots, we validate live.

Replay available inside the community